UTM Builder

Generate campaign URLs with UTM parameters for analytics tracking.

1 Base URL
2 Required Parameters
3 Optional Parameters
Generated URL
Enter URL and parameters above
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About UTM Builder

UTM (Urchin Tracking Module) parameters help you track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools.

UTM Parameters Explained

  • Source: Where the traffic comes from (google, newsletter, facebook)
  • Medium: The marketing medium (cpc, email, social, banner)
  • Campaign: The campaign name or promotion
  • Term: Paid search keywords (optional)
  • Content: Differentiate ads or links (optional)